Brand Launch

Announced in July of 2021, CNN+ was a streaming service built to be the future of CNN. The launch campaign for the service nodded to the legacy of CNN while looking toward the streaming future. Each iteration of the campaign focused on different elements of the service: from the three pillars of the product, to the variety of content, to the talent and programs appearing exclusively on the platform.

"Evolution" Brand Launch Spot

"Evolution 2.0" Brand Launch Spot

"Wordplay B" Brand Launch Spot

"All In One Place" Oscars Launch Spot

"Total Offering" Brand Launch Spot

Out Of Home

More Work

The Whole Story with Anderson Cooper
CNN Original
The Assignment with Audie Cornish
CNN Audio
Who's Talking to Chris Wallace
CNN News
Race for the White House
CNN Original Series
The Lost Sons
CNN Films
Sex and Murder
HLN Original Series
Apollo 11
CNN Films
CNN Max Genre Campaign
CNN Max
This Is Life With Lisa Ling
CNN Original Series
Scandalous
CNN Films
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