Brand Launch

Announced in July of 2021, CNN+ was a streaming service built to be the future of CNN. The launch campaign for the service nodded to the legacy of CNN while looking toward the streaming future. Each iteration of the campaign focused on different elements of the service: from the three pillars of the product, to the variety of content, to the talent and programs appearing exclusively on the platform.

"Evolution" Brand Launch Spot

"Evolution 2.0" Brand Launch Spot

"Wordplay B" Brand Launch Spot

"All In One Place" Oscars Launch Spot

"Total Offering" Brand Launch Spot

Out Of Home

More Work

Eva Longoria: Searching For Mexico
CNN Original Series
Lincoln: Divided We Stand
CNN Original Series
Unmasking A Killer
HLN Original Series
Chowchilla
CNN Films
Three Identical Strangers
CNN Films
The Wonder List
CNN+
This Is Life With Lisa Ling
CNN Original Series
Secrets & Spies
CNN Original Series
All There Is with Anderson Cooper
CNN Podcast
Soundtracks: Songs That Defined History
CNN Original Series
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